QCD Promotes Melissa Vieira to Group Vice President, Human Resources

IRVINE, Calif., (May 4, 2022) – Quality Custom Distribution (QCD) is pleased to announce the promotion of Melissa Vieira to group vice president, human resources.


“Throughout 2021, in partnership with the QCD leadership team, Melissa has led with a focus on the associate value proposition, organizational structure, recognition, development at all levels of the organization, and a robust succession planning process,” said GSF Corporate Senior Vice President and QCD President Ryan Hammer, who also oversees Golden State Foods’ expanding sales team. “In her newly expanded role, Melissa’s experience, energy, and leadership will help QCD and GSF continue to support the success of our people and the customers they serve.”

Since joining the company in 2015, Vieira has held various leadership roles of increasing responsibility, starting as GSF’s regional human resources manager, Southwest Region and most recently as QCD’s senior director, human resources. Her key accomplishments include helping re-launch the GSF University online in partnership with LinkedIn Learning, supporting GSF’s crisis management efforts, guiding development of GSF’s Safe at Work and COVID-19 Prevention Training, implementing a paperless performance management process, spearheading the global associate survey, and collaborating to create GSF’s Supervisor Training Program.


In 2019, the Orange County National Human Resources Association selected Melissa among its “Rising Star” honorees, and she later served on the organization’s board. Earlier in her career, Vieira earned recognition for outstanding service and teamwork, while managing HR department operations for The Dry Bar (Irvine, California). She started her HR career with the grocery retailer Albertsons, after a promotion from her prior position as warehouse clerk. Melissa earned her bachelor’s degree in Business Administration from California State University, Fullerton, and participated in HR Management Certificate courses from the University of California, Los Angeles.


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